Customer Engagement Made Easy: How AI Integration in CRM is Delivering Enhanced Experience

Jan 2, 2024 | AI in CRM

Imagine a small cafe where every customer’s preference is remembered – from their favourite table to their usual order. This personalised attention is what made the cafe a community favourite.  Now, envision this level of hyper-personalisation, but on a...

Personalising Customer Engagement in 2024: How AI in CRM is Introducing and Shaping the Future

Dec 21, 2023 | AI in CRM

Sarah, a small business owner, recently stepped into the world of AI-powered CRM. Initially overwhelmed by the complexity, she soon found herself surprised by the transformation it brought to her customer interactions.  Today, CRM systems are pivotal in nurturing...

6 Ways How AI is Unlocking Powerful Customer Insights

Dec 19, 2023 | AI in CRM

Do you know who your customers are? Do you know what compels customers to buy your goods or use your services? Do you know how many customers are unhappy and looking at competitors or alternatives? In what way are you going to keep them? Customer insight is essential...

The Great Evolution of Customer Relationship Management: Integration of AI

Dec 5, 2023 | AI in CRM

Tracing the evolution of CRM is like watching a seed grow into a tree, with AI being the sunlight spurring its rapid growth.  Remember when Customer Relationship Management (CRM) systems were merely digital rolodexes, holding client information without deeper...

Unlocking Superior Marketing ROI with Microsoft Dynamics 365 Marketing

Oct 30, 2023 | Dynamics 365

Marketing isn’t just about intuition anymore. It’s about insights. It’s about looking at the vast sea of data, diving into it, exploring it, and drawing meaningful, actionable conclusions. In this regard, Microsoft embodies a philosophy – “unlike...