AI in Marketing: How Modern CRM is Revolutionising Customer Engagement

Dec 29, 2023 | CRM, Dynamics 365

The CRM industry has completely changed because of AI in marketing, which has helped businesses improve customer journeys, maximise content distribution, and more effectively target customers. The rapid advancement of technology, particularly in the areas of machine...

The Power-Packed Guide to AI-Enabled Customer Segmentation with Dynamics 365

Dec 27, 2023 | AI in CRM

Customer segmentation is the process of grouping customers into specific subsets based on common characteristics such as demographics, interests, needs, or behaviors. The goal is to target each segment effectively and optimize the customer experience. With the rise of...

Predictive Analytics in CRM: How To Help Your CRM Software Speak Your Customer’s Language

Dec 18, 2023 | CRM

Customer relationship management (CRM) software is essential for managing interactions with customers and prospects. Integrating artificial intelligence (AI) capabilities like predictive analytics can take CRM to the next level. AI predictive analytics utilizes...

10 Revolutionary Ways AI Powered CRM: Efficiency and Personalisation

Dec 15, 2023 | CRM

By 2025, Gartner predicts that over 85% of customer interactions will be managed without a human. That means generative AI will interact with customers and solve their issues. This statistic underlines the transformative power of artificial intelligence (AI) in...

Power of AI-Driven Customer Data Analysis in CRM: Ignite Your Business Growth & Redefine Industry Standards

Dec 11, 2023 | AI in CRM

AI utilizes advanced algorithms and predictive analytics to process vast amounts of customer data, leading to valuable insights and enhanced personalization. By leveraging AI, companies can now uncover hidden patterns and trends that were previously inaccessible in...