{"id":4824,"date":"2023-12-05T05:02:06","date_gmt":"2023-12-05T05:02:06","guid":{"rendered":"https:\/\/blog.osmosys.co\/?p=4824"},"modified":"2024-02-08T12:43:07","modified_gmt":"2024-02-08T12:43:07","slug":"the-evolution-of-customer-relationship-management","status":"publish","type":"post","link":"https:\/\/osmosys.co\/blog\/the-evolution-of-customer-relationship-management\/","title":{"rendered":"The Great Evolution of Customer Relationship Management: Integration of AI"},"content":{"rendered":"
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Tracing the evolution of CRM is like watching a seed grow into a tree, with AI being the sunlight spurring its rapid growth. <\/em><\/p>\n<\/blockquote>\n\n\n\n

Remember when Customer Relationship Management (CRM) systems were merely digital rolodexes, holding client information without deeper insights. Today, CRMs not only stores data but foresees the future. <\/p>\n\n\n\n

Imagine a CRM – intuitively predicting your customer’s next move, transforming a routine interaction into a strategic opportunity. This is not a tale from a sci-fi novel; it\u2019s the current state of CRM evolution. <\/p>\n\n\n\n

Businesses incorporating AI in their customer journey have observed up to a 20% increase in customer satisfaction. Additionally, AI has the potential to automate more than 50%<\/a> of CRM functionalities, illustrating its significant impact on efficiency and customer engagement\u200b<\/p>\n\n\n\n

In this blog, we explore how AI has revolutionised CRM functionalities, marking a shift from static data management to dynamic, predictive customer relationship orchestration. 

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