Bringing in new customers while keeping your existing ones attentive is essential for sustained business success and growth. Securing a prominent market share and marketing great products or services is only half the battle.
A lot of companies use Customer Relationship Management Systems (CRM) to help them achieve their aims. It’s easy to see why – it makes managing things simpler and much more efficient. From establishing a connection with your customers through the sales process through to keeping in touch with personalised support, guidance and service, a good quality CRM makes life much easier for businesses.
A good relationship with your customers is vital. You need to handle this relationship carefully to build loyalty that in turn results in a long-term revenue path for your business. Back in the day, this relationship was essentially an interaction between the customer and a large set of files on rusted shelves, filled with assorted and often half-completed information about their transactions and feedback! Now, in the 21st century, online CRM systems and applications make that process a great deal easier and much more precise.
But should a small business bother with a CRM?
Yes, if it wants to grow while making things easier for itself! And it’s not half as tricky as you might think: an online CRM system can be adjusted according to your specific needs as you grow bigger, it can be created in next to no time and you don’t need to know the first thing about coding!
Nowadays, a highly secure, no-code/low-code app development platform in the cloud is more accessible than ever before and designed with business professionals in mind. Interfaces can be simplified and streamlined to keep even the most fearful technophobe happy, as ancient ancestral coding languages and methods are swapped for more recognisable and convenient point and click or drag and drop features.
Want to know more about the advantages of a customised CRM?
No problem. Here are six benefits we’ve put together for you, from both the corporate and customer point of view.
1. You’re the captain of your ship!
It’s true! Nobody knows your people, the processes of your business, your potential customers, and your clients better than you do. You might worry about potential inflexibilities arising from a pre-designed CRM, restrictions that force you into paying for extra bolt-on features and functionalities that might not even turn out to be of any use for your company and the way you work.
Worry not. Your CRM can be customised exactly to your needs. You can give your invoicing, servicing, sales, marketing, and other client-centered employees a flexible and customised CRM database design that not only streamlines but also automates their regular tasks.
And as your business changes, you can easily adapt and modify your CRM in a simple and speedy manner.
2. You only want the icing and not the whole cake? Sure – no problem!
If you choose to go for a customised CRM you can build it your way, focusing on specific staff needs rather than customising an entire company-wide solution, with all the building and coding headaches associated with it. This is great news if your IT department already has an abundant project backlog to battle with, as a smaller, easier to manage CRM package enables you to fix things yourself. They’ll thank you for it!
A tailored CRM solution cuts out complications that hinder you from an easy setup and implementation. You can use as much or as little of the functionality as you require – it’s your call.
3. Individual design functionality to suit everyone
Customised CRM systems, unlike packaged ones, can be conveniently designed and personalised for sales reps, marketing teams, support personnel, and others via individualised dashboards. You can also instantly set up notifications and alerts, to organise and present custom graphs and papers fast.
- An exceedingly flexible, custom-built CRM system can be founded on the following parameters:
- A centralised, no-code programme that maintains data aggregation from many of the sources
- The ability to introduce roles and permissions
- Mobile-enabled access
- Information is always in the right place at the right time
CRM operators and customers get all these features as standard: higher sales perception and faster access to customer data are just a click away.
4. Let the system do it for you: enjoy constant automation
Another advantage of a customised and business-focused CRM (over a pre-designed equivalent) is the capacity to swiftly and effortlessly automate assignments, processes, and workflows according to the needs of a department or individual.
Automation can cut down on problems such as human error and process gaps. It can be used to gain further sales and make the serving of customers a more reliable and continual process. For instance, automatic alerts can suggest a representative to follow up on a particular sales enquiry or aid the process of a customer’s call about a product delivery.
5. Insights in an instant
A custom-built CRM solution can sort and filter any data however you want for your team, executives and yourself in a matter of seconds. Instant access to up-to-date insights and information can reduce business risk, speed up overall coordination and put your business on the front foot.
6. Effortless and uncomplicated augmentation
A custom-built CRM solution is not only considerably more affordable than a predesigned one but also a far more flexible option. You can start minimally and build it up according to your needs using relevant CRM applications to suit your schedule and without taxing internal development resources.
For instance, you may simply begin with lead and sales tracker applications and document archives. Later on, you might want to move onto automated inventory management, sales commissions, and more. The opportunities are infinite with a customised CRM!
Do you need help in customising a CRM for your business? Contact us.
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