Bringing in new customers while keeping your existing ones attentive is essential for sustained business success and growth. Securing a prominent market share and marketing great products or services is only half the battle.

A lot of companies use Customer Relationship Management Systems (CRM) to help them achieve their aims. It’s easy to see why – it makes managing things simpler and much more efficient. From establishing a connection with your customers through the sales process through to keeping in touch with personalised support, guidance and service, a good quality CRM makes life much easier for businesses.

A good relationship with your customers is vital. You need to handle this relationship carefully to build loyalty that in turn results in a long-term revenue path for your business. Back in the day, this relationship was essentially an interaction between the customer and a large set of files on rusted shelves, filled with assorted and often half-completed information about their transactions and feedback! Now, in the 21st century, online CRM systems and applications make that process a great deal easier and much more precise.

But should a small business bother with a CRM?

Yes, if it wants to grow while making things easier for itself! And it’s not half as tricky as you might think: an online CRM system can be adjusted according to your specific needs as you grow bigger, it can be created in next to no time and you don’t need to know the first thing about coding! عدد اوراق لعبة اونو

Nowadays, a highly secure, no-code/low-code app development platform in the cloud is more accessible than ever before and designed with business professionals in mind. Interfaces can be simplified and streamlined to keep even the most fearful technophobe happy, as ancient ancestral coding languages and methods are swapped for more recognisable and convenient point and click or drag and drop features. 

Want to know more about the advantages of a customised CRM?

No problem. Here are six benefits we’ve put together for you, from both the corporate and customer point of view.

1. You’re the captain of your ship!

It’s true! Nobody knows your people, the processes of your business, your potential customers, and your clients better than you do. You might worry about potential inflexibilities arising from a pre-designed CRM, restrictions that force you into paying for extra bolt-on features and functionalities that might not even turn out to be of any use for your company and the way you work.

Worry not. Your CRM can be customised exactly to your needs. You can give your invoicing, servicing, sales, marketing, and other client-centered employees a flexible and customised CRM database design that not only streamlines but also automates their regular tasks.

And as your business changes, you can easily adapt and modify your CRM in a simple and speedy manner.


2. You only want the icing and not the whole cake? Sure – no problem!

If you choose to go for a customised CRM you can build it your way, focusing on specific staff needs rather than customising an entire company-wide solution, with all the building and coding headaches associated with it. This is great news if your IT department already has an abundant project backlog to battle with, as a smaller, easier to manage CRM package enables you to fix things yourself. They’ll thank you for it! 

A tailored CRM solution cuts out complications that hinder you from an easy setup and implementation. You can use as much or as little of the functionality as you require – it’s your call.

3. Individual design functionality to suit everyone

Customised CRM systems, unlike packaged ones, can be conveniently designed and personalised for sales reps, marketing teams, support personnel, and others via individualised dashboards. You can also instantly set up notifications and alerts, to organise and present custom graphs and papers fast. 

  • An exceedingly flexible, custom-built CRM system can be founded on the following parameters:
  • A centralised, no-code programme that maintains data aggregation from many of the sources
  • The ability to introduce roles and permissions
  • Mobile-enabled access
  • Information is always in the right place at the right time

CRM operators and customers get all these features as standard: higher sales perception and faster access to customer data are just a click away.

4. Let the system do it for you: enjoy constant automation

Another advantage of a customised and business-focused CRM (over a pre-designed equivalent) is the capacity to swiftly and effortlessly automate assignments, processes, and workflows according to the needs of a department or individual.

Automation can cut down on problems such as human error and process gaps. It can be used to gain further sales and make the serving of customers a more reliable and continual process. For instance, automatic alerts can suggest a representative to follow up on a particular sales enquiry or aid the process of a customer’s call about a product delivery. لعبه عشره كوتشينه  

5. Insights in an instant

A custom-built CRM solution can sort and filter any data however you want for your team, executives and yourself in a matter of seconds. Instant access to up-to-date insights and information can reduce business risk, speed up overall coordination and put your business on the front foot. www.beoutq  

6. Effortless and uncomplicated augmentation

A custom-built CRM solution is not only considerably more affordable than a predesigned one but also a far more flexible option. You can start minimally and build it up according to your needs using relevant CRM applications to suit your schedule and without taxing internal development resources. 

For instance, you may simply begin with lead and sales tracker applications and document archives. Later on, you might want to move onto automated inventory management, sales commissions, and more. These games have various themes and exciting themes. The opportunities are infinite with a customised CRM!

Do you need help in customising a CRM for your business? Contact us.

Osmosys has supported a variety of Clients across many industries since 2004. Working with our Business Partners, we have expanded into new countries and regions around the world, delivering innovative and tangible solutions for a variety of real world and business challenges.

As Microsoft Gold Partner and with 125+ strong experts, we pride ourselves on offering exceptional consultancy and customer service to ensure that we scope and design solutions that will add tangible benefits to your business for the short and long-term. Importantly, our ongoing support aims to ensure that the key people in your organisation can understand, use and apply your technology and solutions for short and long-term value, ensuring that you gain the maximum advantage from your IT spend.

Our Leadership

Our Management team has exceptional international and industry experience having delivered hundreds of successful Projects around the world. Their knowledge of commercial needs, combined with in-depth industry and technological expertise, ensures that we can provide innovative solutions to add real value to our Clients’ businesses.

Medida Srinivas

Chairman & Founder

Srinivas has spent his whole career designing and developing software, systems and applications. He founded Osmosys in 2004 and has gone onto expand the business around the world through his unceasing focus to design brilliant IT solutions that deliver value for his Clients. The year 2019 marks the opening of Osmosys UK to serve and support the growing Client base in Europe. Srinivas is also the innovator behind most of our products and enjoys building new solutions to the betterment of various services.

Dinesh Madireddy

Chief Operating Officer

Dinesh is a senior consulting leader with more than 20 years of experience in delivery management, practice management, consulting, service delivery and solution sales in large, mid-size and start-up organizations with focus on client relations and value-adds. He is a Thought Leader focused towards building and retaining high-performing cross-technology teams, practice areas with proven record of influencing change within People, Process and Technology.

Nick Jordan

Director of Operations

Nick has over 20 years of experience working in global multinationals, running his own consulting company and in start-ups. He has held senior leadership roles in US, European and British financial services companies, as well as in consulting, technology and manufacturing firms, where he had global responsibilities for sales, relationship management, strategy, business development, product management and operations.

Mark Llewellyn

Director of Technology

Mark is an accomplished Microsoft MSC Consultant and D365 Digital Architect, with extensive experience in Digital Transformation consultancy, and overseeing its successful implementation and delivery to improve business outcomes. He is well versed in providing leading edge technological solutions across a number of industries, including financial services, governmental organisations and not-for-profits, as well as top global branded commercial corporates.

Madhavi Kolagani


Madhavi holds an Engineering degree in Computer Science and Engineering from Osmania University in India. She worked with Tata Consultancy Services, AT & T – New Jersey and Sierra Atlantic before co-founding Osmosys in 2004. Her experience includes database design and administration of Oracle and SQL Server databases. She has handled medium / large scale applications for clients in India and US in technologies like Oracle forms, PHP and Cake PHP.